Friendly's
http://www.friendlys.com
It's a great family oriented place to go for dinner and eat ice-cream. I would change the name and slogan. Along with the colors of the site to something not so vibrant. I would call it meanies and the food items wont seem as nice.


Amazon
http://www.amazon.com
Of all the hours that people have spent shopping online, I know I have spent my share of time on it. but why not give it a new look as well as name. I will call it Sahara, instead of a lush forest name. It'll be a dry dessert name. I would use dessert colors.


Hot Topic
http://www.hottopic.com/hottopic/Homepage.jsp
Since this store is stereo typed as a gothic and scene I would change the name the name to "Pop Topic." I would make it pink and more girly where the employes wear the latest trends instead died hair and tripp pants. I would slightly some of the merchandise sold. It'll be so fetch!!!