Victoria Secret's "Pink" line focuses on clothing and lingerie for young, skinny girls. As a spoof I could change it to "Grey" and fill the site with pictures of older women who maybe aren't super skinny. And instead of thongs there could be like granny-panties and other modest under garments. Also instead of the majority of the site being pink, the background, div tags, text and links could be all shades of grey.
Segways are those ugly, personal transportation machines that cops and tourists usually use to move around big cities. I could focus on how they're the epitome of laziness and lead to obesity. For example, saying that they have cup holders that can accommodate big-gulps and extras large soft-drinks. All the pictures would also have obese people riding on them.
Fiji water is known for being high class, expensive and really good quality. To spoof the site, I could have all the images be of a old, grummy bottles with just a cheap "Fiji" sticker on them. The water source could be some dingy old gas-station water fountain and be the image on background of the index page. Just overall make the bottling process and the final product look really dirty, cheap and disgusting.
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